Rhino develops Warner Music Group's vast catalogue of extraordinary artists, as well as providing support and assistance to the company's frontline labels. Rhino was founded in 1978 and is the world’s leading pop culture label. Emphasising flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humour, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalogue music company is, as evidenced by the label’s recent name and likeness representation deal with legendary artists like the Grateful Dead and Frank Sinatra. The vast Rhino catalogue of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon and Curtis Mayfield, among many others. 

Rhino UK has helped to re-invigorate the careers of legends, sign new talent and build relationships with a wide range of independent labels. Recent catalogue products include the sell-out, award-winning 'The Smiths Complete', and campaigns that saw Bette Midler, Fleetwood Mac, Rod Stewart and Led Zeppelin go multi-platinum and the Traveling Wilburys achieve their first ever number one. 

Rhino UK has also released multi-platinum debut records from UK acts The Soldiers and The Overtones.