ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA’s partners include Alligator, Bar None, Beggars Group, Comedy Central, Domino, Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Mute, Nettwerk, New West, Real World, Rise, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.The London-based division of ADA offers a full suite of services to independent artists and labels worldwide, including marketing, promotion, sales and distribution. From Maclemore & Ryan Lewis, Wilco, Caro Emerald and Joe Bonamassa to Justice, Bill Hicks, Tom Waits and King Crimson, ADA has worked with a wide range of artists across every genre of music imaginable. Since the UK launch in 2006, ADA has distributed great, iconic labels including Epitaph, Roadrunner, Defected, Because Music, Rykodisc and many more.